Mary Berry CBD oil and the cannabis industry in 2020

Mary Berry CBD oil - beware of scam CBD companies!

Over the past few years, CBD (cannabidiol) has become more mainstream and a lot of companies have hopped on the bandwagon to make a quick buck. It seems to be a common misconception that if you add CBD to something it makes it better and that's why we've seen products like CBD tanning water and even CBD infused houmous! This article takes a closer look at some of the recent happenings in the CBD industry with the aim to help you make the best decision when buying CBD products in the UK and avoiding scam products.

Recently companies have resorted to using pictures of Merry Berry to falsely affiliate their brand with the famous The Great British Bake Off star and sell overpriced low-quality products. And this behavior is becoming more common - in January Tom Hanks condemned a similar US scam that used photos of him for fake endorsement. But it's not just illegal marketing practices that you need to be aware of, some UK CBD brands sold in popular health food stores have recently been tested for CBD content and the results are shocking. We take a closer look at the results below. 

What have recent studies told us about the quality of CBD products on the market in the UK?

On the 29th of April, the Association of the Cannabinoid Industry (ACI) released a peer-reviewed study titled "An Analysis of Over-the-Counter Cannabidiol Products in the United Kingdom". The study took a total of 29 products from CBD brands that were available on UK high streets and analysed them to see how much CBD content was actually in the bottle. One product contained 0% CBD!

Professor Saoirse O'Sullivan, The ACI Science Lead, went on to say: “In this independent study, we blind tested over the counter CBD products available in the UK. As has been observed in other countries, we found that only 38% of CBD products were within 10% of the advertised CBD content (one product actually had no CBD in it), and more than half of the products had measurable levels of the controlled substances Δ9-tetrahydrocannabinol (THC) or cannabinol (CBN).”

Other studies from around the world have cast similar doubts about the accuracy of CBD content in high street products. One study in the US found that out of 84 CBD products 69% had labeled CBD content incorrectly.

A picture of a scientists in a testing laboratory

Which countries have the most accurately labelled CBD products?

The following countries found that out of a basket of CBD products chosen from high streets had CBD levels within 10% of the stated CBD on the label. 

1) United Kingdom 38% of CBD products were correctly labelled 

2) United States 31% of CBD products were correctly labelled 

3) Netherlands 11% of CBD products were correctly labelled 

4) Italy 36% of CBD products were correctly labelled 

What's surprising is less than half of the tested products contained the correct amount of CBD stated on the bottle - this is something that clearly needs to change, particularly as people have turned to CBD for help with anxiety, stress, general wellness but also more life-threatening conditions such as epilepsy and cerebral palsy Because CBD has low bioavailability, vulnerable customers may not be getting the amount of CBD they need. The Netherlands is the lowest scoring nation with only 11% correct product labeling. This could be because it's been operating in a grey market for years with a lack of clear regulation.

These studies show that improvement is needed in the CBD industry. One reason for the discrepancies could be due to the degradation of cannabinoids over time as the product sits on the shelf. Another reason could be the CBD oil is exposed to direct sunlight as this can affect the strength of cannabinoids over time. 

What about the advertised THC levels in CBD products?

Although illegal, THC has it's own unique medical benefits and works synergistically with other cannabinoids in the human body. But it's the part that is famously associated with 'getting high' and is banned by the World Anti-Doping Agency (WADA). One area of concern is CBD products containing THC and consumers such as athletes facing fines and disqualification after testing positive for THC.

CBD has been increasingly popular with athletes, but there have been cases where athletes have taken what they thought was a THC-free product and failed a drug test. Kanaco has certified THC-free products, and professional athletes, such as England rugby player Joe Marler, use our trusted CBD capsules for recovery between games.

The ACI highlighted in its study that a lot of CBD products claiming not to contain THC actually had detectable levels. It said, "Our study showed that 55% of products had measurable levels of THC or CBN". Although at such low doses of THC are unlikely to cause a 'high', it's possible for athletes to fail drug tests.

So what's the best way to verify the best quality CBD products?

The ACI study highlights that CBD buyers need to be careful when choosing a CBD brand. Here are 5 steps that can help you find the best companies:

1) Look for verified company reviews. See why Kanaco has 4.9 stars.

2) Request lab results from CBD companies.

3) Be suspicious of advertisements with big health claims.

4) Ask a friend - word of mouth is still the best way to find great products and services. 

5) Buy from a brand that's operated for a minimum of 2 years

If a company selling CBD tanning water claims to have made a holy grail product or you see a picture of Mary Berry next to a CBD advert then it's best to proceed with caution!

Mary Berry CBD oil and the cannabis industry in 2020

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